FrontLine Persuaders

The Persuaders was a great Documentary on Advertisers and just how successful they are on praying on consumers subconcious desires and mentally attracting them to what ever product it is they wish to sell. what many people don't realize is that years and years ago the orginal founders of public relations realized that the key to successful PR is utilizing psychology and emotion to target people. What advertisers do is the focus on a specific group of people because advertising is more effective on the mass then an individual. The use what people most desire that is kept inside to sell their products , politicians do the same thing, they make people think there one in the same so that a sense of trust and comfortability is formed to the consumer and thats how they become successful. The Documentary Persuaders does a great job and showing and explaining just how these large companies get what they want and sell what ever products they need/ or want to. Some of these companies have large teams of people specifically to study and read people to understand how they should be targeted so their products are sold and bought. These people are very effective and the reason is the consumers don't even realize how their being sucked in to certain products etc. PR and advertising is a very successful business.